Macey’s Grocery Stores to offer relevant digital coupons to its loyal shoppers

Salt Lake City, UT.  August, 2013 – Macey’s grocery stores has partnered with Zavers by Google and Accelitec to provide relevant digital coupons to guests who belong to Macey’s Perks. Shoppers will be able to find and save digital coupons on Macey’s website. The saved digital coupons will be loaded into shoppers’ Macey’s Perks account, and savings will be automatically applied when checking out at any Macey’s grocery store.

Macey’s Perks members will have access to over sixty national brand coupons on a weekly basis. Shoppers can pick and choose which digital coupons they like and load them directly into their Perks account through their Google account. Members will experience the benefit of this new program as they save money, save time by not having to clip and keep track of paper coupons, and have offers they want at their fingertips.

Members of the Macey’s Perks program can take advantage of Macey’s digital coupons with three easy steps.  Members should log into their account at and add their Google account information. Shoppers can then choose the coupons they want and save them to their Macey’s wallet. When the shopper purchases the item at Macey’s, the discount will automatically deduct from the total bill.

“We are excited for our guests to take advantage of our relationship with Zavers by Google and Accelitec” said Jason Sokol, marketing director. “Combining the strength of Zavers and Macey’s Perks will allow our guests to be a part of the best technology in a grocery shopping experience.”

Macey’s guests should expect to see national brand coupons, combined with additional store offers each week on the Macey’s website, Macey’s Perks has provided shoppers with additional ways to save money and receive surprise benefits since the launch in late 2012.

Accelitec has been a vital partner for Macey’s as they have worked with Google to become the essential element bringing Google and RORC, Associated Food Stores’ Point-of-Sale solution, together.

Macey’s belongs to Associated Retail Operations, a group of corporate stores owned by Associated Food Stores, an independent retailer-owned warehouse based in Salt Lake City, Utah, which provides products and services to more than 400 grocers throughout the Intermountain West. The corporate stores operate under five different banners and formats: Macey’s, Fresh Market, Dan’s, Lin’s and Dick’s Markets. Learn more about Associated Retail Operations by visiting their websites:,,,, Associated Food Stores can be found on the internet at

C&K Market, Inc. Launches Digital Coupons for its All Access Rewards Members

Program Supported by Zavers by Google

Brookings, OR,  August 1, 2013 – C&K Market, Inc. is now offering digital manufacturer coupons published by Zaver’s by Google for their All Access Rewards loyalty program members. Members can easily find manufacturer coupons from either the Ray’s Food Place, Shop Smart, Lo Buck$ or C&K Market  websites and redeem them at any of the company’s retail stores without printing. The saved digital coupons are loaded into shoppers’ All Access Rewards account, and the savings will be automatically applied at checkout.

All Access Rewards members will have access to over sixty national brand coupons every week, a number that is growing as brands put more coupons on the system. Shoppers select the coupons they like, and one click loads them directly on their All Access account. Members will save money and time by not having to clip and keep track of paper coupons, and have offers they want at their fingertips.

“We are excited to introduce the Zavers by Google Digital offers program to our All Access members” said Grant Lunde, director of marketing for C&K Market. “Combining the strength of Zavers with the All Access Rewards loyalty program will allow our customers more ways to stretch their monthly grocery budget.

The software behind the All Access Rewards program is provided Accelitec, Inc., which established the relationship between C&K and Google.

“It’s exciting to have C&K Market, a premier west coast retailer, launch the Zaver’s offering to their customers,” said Tom Bartz, CEO of Accelitec. “Bringing Google to C&K helps provide even more value to All Access Members – we think this is just the tip of the iceberg for what we can bring to the All Access Program.”

C&K’s All Access Rewards program has provided shoppers with additional ways to save money and receive surprise benefits since the launch in 2011.

About C&K Market, Inc.

C&K Market, Inc. is a family-owned company based in Brookings, Oregon.  The company operates 61 grocery stores and 15 pharmacies under the banners of Ray’s Food Place, Shop Smart, C&K Market, Lo Buck$, Pharmacy Express, Chetco Pharmacy and Tiffany’s Drug.  In 2013, the company was 29th on the “Top 50 Small Chains & Independents” in the country.  C&K was recently named the ‘Healthiest Employer in Oregon’ by the Portland Business Journal among large companies with over 1,500 employees. More information can be found at

Accelitec Announced as Google Wallet Integration Partner


Google announced Accelitec as a development partner in its significant new Google Wallet initiative. The announcement was made at the annual Google I/O Developer Summit.

More details to follow on our integration to the Google Wallet API and the public launch later this year. However, our team has been working with Google to integrate the new API to WalletBuilder, so we will be able to bring our customers the benefits of WalletBuilder AND the power of Google Wallet.

The combined functionality of WalletBuilder and Google Wallet gives retailers a great opportunity to engage their shopper at new levels of convenience and relevance.

Please contact Steve Byron for more information.



Associated Food Stores Introduces Next Generation of Loyalty and Customer Relationship Software to Its Members through Accelitec, Inc.’s WalletBuilder

SALT LAKE CITY, Oct. 1, 2012 — Salt Lake City-based Associated Food Stores, Utah’s largest grocery retail chain, has signed with Accelitec, Inc., based in Bellingham, Wash., to kick-off a customer relationship management platform to their independent retailers.

“We are excited to launch the Accelitec Wallet Builder in our Macey’s store with the introduction of the ‘Perks’ program,” said Jason Sokol, AFS director of marketing. “This platform puts us in a leadership position in the industry by using digital marketing to create higher levels of engagement with our shoppers.”

The digital strategy will provide AFS’ retail partners with an enterprise platform for precision marketing and real-time redemption of digital offers, promotions and to establish a one-to-one relationship with its shoppers.

“After the successful launch at Macey’s, many of our other retail brands, including Dick’s, Lin’s, Dan’s and Fresh Market, are scheduled next to aggressively engage with this solution,” said Sokol.

Accelitec’s Wallet Builder provides an innovative customer relationship platform helping retailers move beyond the traditional discount pricing techniques to improve customer retention and store profitability.

“We took the process of identifying the correct partner in the customer relationship management space very seriously, carefully analyzing all candidates in this area,” said David Rice, AFS executive vice president of retail. “Accelitec, Inc. stood heads above the others. They are a small, innovative company with the highest attention to data security, and the integrity, experience and technology capabilities we require.”

“It has been a great experience to work with the team at Associated Food Stores,” said Tom Bartz, Accelitec CEO. “It’s our privilege to bring new marketing tools to the AFS team to enhance their competitiveness in this challenging market. This innovative platform, combined with the Associated Food Stores commitment to retail support, will help their independent retailers stay ahead in the digital marketplace.”

This announcement follows AFS’ September 19th announcement of a strategic partnership with Google that will enable shoppers to easily discover and redeem digital coupons, as well as efficiently checkout with a tap of their phone using Google Wallet.

About Associated Food Stores

Associated Food Stores is an independent retailer-owned warehouse based in Salt Lake City, which provides complete warehouse facilities and services to over 400 grocers throughout the Intermountain West. Associated can be found on the internet at


Macey’s Launches New “Perks” Rewards Program

SALT LAKE CITY, Oct. 1, 2012 – Salt Lake City-based Associated Food Stores, Utah’s largest grocery retail chain, introduces “Perks,” a new guest relationship program powered by Accelitec software, to their Macey’s stores today.

“The Macey’s Perks rewards program is focused on making grocery shopping less complicated and more enjoyable for our guests,” said Jason Sokol, AFS director of marketing. “We designed this with three priorities: ease, convenience and stress-free shopping for our customers.”

The purpose of Perks is to provide shoppers with additional incentives that are above and beyond current offers. The tool will be used to better reward Macey’s customers.

“We see this program as a way to give customers more of what they want, gaining their feedback and insights quicker so we can provide service in our stores that no other retailer can match,” said Sokol. “With today’s launch of the Macey’s Perks program, our customers can earn points for a free turkey at Thanksgiving and money that can be put into their ‘happy wallet’ to spend, along with other benefits, in the store.”

Macey’s, operating 11 stores in the Utah Market, signed with Accelitec back in early July to integrate into the Retailer Owned Research Corporation point of sale, which is a proprietary point of sale solution owned by a group of independent wholesalers across the country.

“This was a real exciting partnership for us, both with Macey’s and RORC,” Said Tom Bartz, Accelitec CEO. “The folks at Macey’s and RORC are wonderful to work with and the RORC integration helps to solidify our position to help independent retailers fight their much larger competitors with a complete customer relationship platform.”

The Macey’s platform will be part of a larger marketing and advertising push, centered on customer service, community involvement and creating customer value.

About Associated Food Stores

Associated Food Stores is an independent retailer-owned warehouse based in Salt Lake City, which provides complete warehouse facilities and services to over 400 grocers throughout the Intermountain West. Associated can be found on the internet at


New Loyalty Program Starts Today for C&K Market, Inc.

C&K Market, Inc. introduces All Access Rewards customer loyalty program, powered by Accelitec, Inc.
BROOKINGS, OR (May 16, 2012) C&K Market, Inc., operating 62 stores in Oregon and California under the brands, Ray’s Food Place, Shop Smart and C&K Market, has signed with Accelitec, Inc., to launch a Customer Relationship Management platform.

The launch of this new platform is an exciting step forward for the family owned and privately held company. Customer benefits will include, customer interest clubs, load to card coupons, personalized offers and a point system that rewards customers with in-store credits that can be used to purchase anything in the store.

Terry Spencer, Vice President of Merchandising and Marketing for C&K Market, Inc. states “our goal is to provide our customers with the best possible shopping experience every time they visit one of our stores,” he goes on to say; “we see this program as a way to give customers more of what they want, gaining their feedback and insights quicker so that we can provide service in our stores that no other retailer can touch”.

The platform will be part of a larger marketing and advertising push that the company is embarking on, centered around customer service, community involvement and creating customer value. This is the first customer loyalty card venture for the company since its founding in 1956.

About Accelitec, Inc.

Accelitec, Inc., is a Customer Relationship Management software supplier located in Bellingham, WA. They believe that customer engagement is the new battleground in grocery retail. Accelitec delivers increases in key financial metrics through improved customer engagement. Whether your goal is to understand shopper behavior, drive gains in store visits, use trade dollars more efficiently, or all of the above, the Accelitec proprietary software platform provides the tools to get there.To learn more visit

About C&K Market, Inc.

C&K Market, Inc. is a family owned company based in Brookings, Oregon. The company operates 62 grocery stores and 13 pharmacies under the banners of Ray’s Food Place, Shop Smart, C&K Market and Pharmacy Express. C&K was recently ranked No. 4 by the Portland Business Journal on the 2011 list of Healthiest Employers in Oregon among companies with over 1,500 employees. More information can be found at

Accelitec Partners with Unified Grocers to Offer Next Generation Loyalty and Customer Relationship Software to Retailers

Posted by on Nov 3, 2011 in Accelitec News, Blog, Press Releases | No Comments

November 3, 2011

BELLINGHAM, Wash. — Accelitec, Inc. today announced that it has partnered with Unified Grocers (Unified) to offer independent retailers a customer relationship management platform that provides precision marketing and real-time redemption of digital offers and promotions while establishing one-to-one relationships with consumers.

Accelitec is an innovative software service that helps retailers move beyond the traditional way of discount pricing to improve customer retention and store profitability.

“We are excited about working closely with Unified to bring new marketing tools to Unified’s members to enhance their competitiveness in this challenging market,” said Peter Gruman, President of Accelitec. “This innovative platform, combined with the Unified’s vision and support, will help independent retailers keep pace in the digital marketplace.”

Dan Murphy, Senior Vice President of Perishables and Retail Support Services, Unified Grocers, said, “With the successful deployment of the Accelitec platform, Unified now offers a robust marketing solution—that can provide a significant competitive advantage for our retailers.”

About Unified Grocers
Founded in 1922, Unified Grocers is a retailer-owned wholesale grocery distributor that supplies independent retailers throughout the western United States. Unified and its subsidiaries, which generated approximately $4 billion in sales during fiscal 2010, offer independent retailers all the resources they need to compete in the supermarket industry.

Google’s New Virtual Wallet Expected Thursday

Posted by on May 25, 2011 in Blog | No Comments

Sources close to Google are reporting that the company will announce the release of a Virtual Wallet with NFC (Near-Field Communication) functionality, available on Sprint’s Nexus S smartphones using the Android operating system. The primary functionality will include the ability to pay for goods with a simple swipe of the phone, as well as redeem coupons and rack up points in a loyalty program; working with Google to make this technology possible are VeriFone and ViVO Tech. The news is expected to be broken tomorrow, May 26th, at a press event in New York City. The list of retailers who will be participating in the early stages of this release includes Subway, Macy’s and American Eagle Outfitters, which should bode well for the generally younger, more tech-savvy user base of Droid smartphones.

This release should also serve as a wake-up call for retailers and grocers, and underscore the need for mobile device functionality at their stores. Smartphone and financial payment technologies are clearly converging and will certainly be tied to social media and location based services like Foursquare and Gowalla in the very near future. One example of a retailer with good intentions in the area of customer engagement is Target, which has been making great efforts to meet their customers on their smartphones. Interestingly they are holding off on mobile payments for the near-term, citing uncertainty in the smartphone mobile payments landscape and somewhat slow user adoption to this point. With Google entering the space on one of its most popular Droid devices, the issue of user adoption could be solved very quickly, and retailers who grasp this reality and are able to get a head-start over their competition (for example by using software like ours!) will be in a great position to win more business and delight their customer bases.

Android Continues to Storm Smartphone Market

Posted by on May 10, 2011 in Blog | No Comments

In a not-so-surprising report from comScore, it was revealed that the Google Android OS now enjoys a 7.6% lead in market share over its nearest competitor, Research in Motion. In 3rd place is Apple, which achieved a .5% boost from Q4 2010 and now commands 25.5% of the market. More disappointing news for Microsoft and their Windows Phone 7 efforts as they lost nearly another full percentage point of the market and now stand at 7.5%. It stands to reason that their recent acquisition of Skype, valued at $8.5b, will likely play a role in Redmond’s attempts to somehow keep this sinking ship afloat. Many Skype users are already voicing fears that with the buyout, Skype will no longer be fully supported on competing devices, as was the case with Internet Explorer when Microsoft discontinued new software releases for the Mac in 2003 and ceased all support of the platform in early 2006. It seems very unlikely that a similar strategy will prevail with Skype, largely due to the increasing popularity of Google Voice, and everything seems to be pointing toward more sustained growth for the Droid and iPhone in the near future. Developers/retailers/consumers stay tuned!

Google Launching NFC “Wave-to-Pay” Mobile System

Posted by on Mar 28, 2011 in Blog | No Comments

Expected to be released later this year, Google has teamed with Mastercard and Citigroup to build a near field communication (NFC) mobile system on their Android OS that will allow consumers to use their smartphones as credit cards. People with Citigroup credit or debit cards would simply need to download an app on their Android phones and authorize their smartphone to communicate with their bank. Google’s position in the ecosystem appears to be centered around enabling retailers to target their customers more effectively by selling ad space and the opportunity to pitch discounted offers to people near their stores.

This move by Google and co. is an extension of the recent success that Starbucks has enjoyed with their NFC-enabled payment application, and with the proper privacy considerations should be a big hit with retailers and consumers, alike. The biggest question on the table is with the notion of “targeting” offers. What are the criteria available to assure the offers are relevant? Will it be made up of purchase history, internet browsing history, surveys, or all of the above? What’s your take on all of this? Would you use this technology or does it seem too invasive? Send us your comments and reactions!

Foursquare and AmEx Advance LBS Marketing – What Else is Possible?

Posted by on Mar 14, 2011 in Advertising, Blog, Mobile, Tech News | No Comments

The location based services leader Foursquare has teamed up with American Express to offer Groupon-like discounts to users who check-in at participating retailers, such as $10 for the price of $5. In effect, the hope is that this type of real-life connectivity will draw more interest from retailers looking to increase customer engagement and encourage trips to their locations by leveraging LBS.

Early feedback on the benefits and functionality appears very positive, particularly from consumers. The potential applications for this type of LBS-payment duality are virtually limitless, and could be particularly interesting for grocery retailers looking to drive increases in customer traffic and encourage consumers to explore new areas of their store. Imagine a grocer who offered a similar promotion where shoppers could earn $5 in their personalized digital wallet, to be spent anytime they chose, for checking in at their location and then scanning the barcode of a certain product or group of products. With Accelitec software much of this is possible today, and could be a very powerful way for brands and retailers to cooperate in the launches of new products, while simultaneously rewarding their customers and driving loyalty to the brands and retailers alike.


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New Smartphone Market Leader in the US – Android

Posted by on Mar 3, 2011 in Blog, Mobile, Tech News | No Comments

Nielsen reported today that the Google Android operating system is now controlling 29% of the US Market, with Apple and Research in Motion (RIM) sharing second place with 27% apiece. For many analysts, this news comes as no surprise given that unlike the iPhone, the Droid is available on myriad devices and networks, and consumers have been moving away from RIM’s Blackberry for several quarters running.

The piece of news that does qualify as somewhat unexpected is Microsoft’s Windows Mobile and Windows Phone 7 falling to 10% of the US Market. This result comes on the heels of their $400m investment in the launch of their new mobile efforts. Their market share in the previous three quarters stood at 18%, 15%, and 14% respectively, and this figure raises some serious questions about their ability to compete in the smartphone space. The folks in Redmond also recently announced a partnership with Nokia, as well as the launch of Bing mobile, now with the ability to aggregate location-specific deals for users. The question is will these recent efforts from Microsoft deliver any meaningful results in the way of smartphone market traction? Or is this quickly becoming a classic case of throwing good money after bad?


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Kmart Introduces Real-Time Consumer Interaction via Twitter

Posted by on Feb 9, 2011 in Blog, Social Media, Tech News | No Comments

Something interesting happened on the way to Fashion Week in New York City; Kmart is now allowing certain participants at this year’s fashion summit to interact and request products from them simply by tweeting. The retailer has equipped a limited number of influencers and bloggers with what they are calling “survival kits”, loaded with an assortment of items to help them get through the week in style. The list includes items such as “lip balm, breath mints and stockings”, and by communicating with the Kmart twitter feed they can get a refill on any of these items almost immediately. This is a novel example of a retailer not only recognizing but leveraging the utility of social media at a major event.

Did other retailers notice what Kmart has done here? This could be a powerful tool for all grocers, small and large, to allow shoppers within their stores to tweet questions, comments, suggestions and ideas directly to the store, enabling real-time give and take between shoppers and retailers. What do you think? If your local grocer or favorite retailer were using a tool like this, would you use it to communicate with them while you shopped?


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Starbucks Launches Mobile Payments App

Posted by on Jan 20, 2011 in Advertising, Blog, Mobile | No Comments

Big news this week as Starbucks coffee drinkers can now use their smartphones as a payment method at nearly 6,800 of the Seattle-based coffee shops nationwide. The app allows users to attach Starbucks giftcards to a user’s Blackberry or iPhone and then scan a barcode on their phone at the point of sale, and can also be charged with value via PayPal or any major credit cards. The message coming out of Starbucks HQ seems to be that they’ve opted for a barcode-based payment system today, but are planning to take this technology in some pretty interesting directions, such as Near Field Communication (NFC) in the future. Starbucks also has the ability to add value to its customers reward cards for taking surveys, and will now presumably be able to complete this entire process of presenting a survey offer, accepting customer responses, adding value to the customer loyalty app and accepting payment all on a single smartphone. The functionality being utilized for this rewards app is very similar to the Digital Wallet software available from companies like Google and Accelitec, and the fact that Starbucks has now taken the lead should serve as sign to other brands and retailers that now is the ideal time to be targeting customer loyalty by creating and launching rewards applications for smartphones.


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eBay Reports 233% Growth in Mobile Sales

Posted by on Jan 6, 2011 in Blog, Mobile, Tech News | No Comments

This weeks sign of the times has to be the news that eBay saw their sales via mobile devices rise from $600mm to over $2b in 2010. The apps, which are available for the iPhone, Android, Blackberry and Windows Phone 7 operating systems, have been downloaded by over 30 million people in more than 190 countries. Interestingly, the UK has been the fastest Eurpoean adopter of eBay’s mobile app, and combined with Germany they “generated nearly one third of all eBay’s mobile sales in 2010“. According to eBay, every minute there are 94 bids made for various products and 13 items of clothing/shoes/accessories are purchased. This really highlights the growing trend for consumers to do their shopping online and should resonate loud and clear with traditional, brick and mortar retailers.

The message being sent by the market is very clear – develop an online/mobile presence so that our shopping experiences are as fast and painless as possible, or we’ll buy from someone else who can. We’re already seeing the response to this trend from macro retailers like Target, Safeway and BestBuy with their expanding presences on Facebook, mobile applications, and location based services like Shopkick and Foursquare. For the mid-size and smaller retailers who are losing the tech-race, the time is now to start implementing solutions like the Accelitec software suite if they hope to close this growing gap and ultimately start winning back a percentage of these sales lost to online retailers.


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Carl’s Jr. and Hardee’s Check-In Rewards Mobile App

Posted by on Dec 28, 2010 in Blog, Mobile, Social Media | No Comments

CKE Restaurants, which owns Carl’s Jr and Hardee’s, has an iPhone/Android app that allows people to check-in at their local fast food locations to be rewarded with a chance to win free stuff. The interface is very clean and at first glance the prizes appear to be pretty substantial, including anything from a dollar off your next soda to free burgers. The Wheel of Awesome, which is also available on both companies’ Facebook pages, is able to ramp up the rewards that an individual is eligible to win based on their frequency of application usage. Once a coupon has been awarded, the winner has 7 days to redeem it by showing their “winning ticket” at the point of sale. This is a great example of a way for restaurants/retailers/grocers to reward their customers through location based services, leverage the functionality of social media, and ultimately increase brand awareness and customer loyalty by applying a simple and fun ‘game-layer’ to what would otherwise be ordinary, everyday coupons.


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Google Rounding Out Mobile Strategy With Stealth Startup

Posted by on Dec 14, 2010 in Blog, Mobile, Tech News | No Comments

It was announced this week that Google acquired Zetawire, a Toronto-based mobile payments-focused startup, in August. This is important and revealing news for anyone trying to understand the long-term mobile strategy for the Silicon Valley search engine behemoth. It’s widely known that the latest version of the Google Android mobile OS, known as 2.3 or “Gingerbread”, has been designed to include the functionality of a digital wallet for users to store value; Zetawire is a natural augmentation to the digital wallet because they bring vital pieces like NFC (Near Field Communication) and payments transactions into the fold. There isn’t a great deal of information available on the startup in question, but we do know that they had several very important patents around mobile banking, identity management and credit card/mobile coupon transaction processing - all of which points directly to the idea that Google is attempting to turn smartphones running on their OS into virtual, digital wallets. With Google now officially stepping into the mobile payments and LBS space, retailers need to keep an eye on ways to enhance their business by incentivizing and engaging  customers in/around their stores via Android smartphones.


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Gowalla 3.0 Integrates With Major Social Media Outlets

Posted by on Dec 2, 2010 in Blog, Social Media | No Comments

With the release of version 3.0, Gowalla has taken the lead in location based services as “the richest virtual check-in application available”. According to their CEO, Josh Williams, v3.0 is meant to begin reshaping the company into “a socially curated guidebook”, or in other words become a portable summary of things to do, informed by the opinions of your friends and connections on the Gowalla social network. This is a significant pivot for the LBS provider because up to this point they had appeared to be losing ground to Facebook Places, Twitter and Foursquare with regard to user base; this new version will allow Gowalla users to share and aggregate information across these different platforms and provide an “application-agnostic” location based check-in service for consumers. This shift is particularly relevant for retailers to take note of because it represents a major opportunity for them to begin generating brand and store awareness across all of these social media platforms simultaneously. The net effect for these manufacturers and merchants should be an ever-accelerated sharing of data from a consumer to their group of friends and followers, allowing customer reviews, thoughts and opinions to move across the spectrum of virtual friendship at unprecedented speeds. As unbelievable as it may sound, this release of Gowalla 3.0 means that information sharing via the internet and social media just got even faster!


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Foursquare, PepsiCo and Safeway Form LBS Loyalty Program

Posted by on Nov 19, 2010 in Blog, Mobile, Social Media | No Comments

Safeway launched a pilot customer loyalty program this week at 300 of its Vons grocery stores in Southern California, combining location based services  from Foursquare and special offers from PepsiCo. The results of this trial will have very important implications for the customer loyalty programs of retailers everywhere; if these three companies can prove out this “check-in” loyalty model, then we should expect to see many others like it across all types of retail.

The most glaring omission from this pilot program is the lack of a digital wallet tied to individual customer loyalty accounts, which would allow for the check-in reward to be processed and realized without requiring the shopper to do anything beyond simply checking in via Foursquare. Ultimately it seems that LBS and customer loyalty programs are a natural fit, but this most recent model is still a few steps away from realizing its full potential.


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Facebook Messages Raising the Bar for Relevant Messaging

Posted by on Nov 16, 2010 in Advertising, Blog, Social Media | No Comments

Facebook has released a beta version of a new form of messaging to a select few of its 500 million users that has important implications for the digital communication methods of retailers. The new platform allows easy filtering of Facebook messages, SMS, MMS, and emails within a personalized “social inbox” tied directly to each user’s Facebook friends. This platform puts a new premium on the delivery of promotional messages that are relevant, timely, and valued, and those retailers who miss the boat will risk losing the communication channel with their users. The traditional methods of mass-messaging to any email address or phone number on record will no longer be effective; the time is now for retailers to start using point-of-sale software capable of collecting and synthesizing data about their customer preferences and segmentation.


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