Gowalla vs. Foursquare

Posted by on Aug 11, 2010 in Blog, Mobile, Social Media | 2 Comments

Very cool info in this interview with Gowalla CEO Josh Williams, discussing social media context, viral advertising and the battle for relevance in location-based marketing.

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2 comments

  1. Christine
    August 11, 2010

    It is odd that you can get that much invester capital with no real business model.

    • accelitec
      August 11, 2010

      You’re absolutely right, Christine! It really is amazing to watch the way that brands and retailers are trying to calculate the value and ROI around these social media outlets. Right now their best guess is associating value with the number of eyeballs that pages attract, but with help from platforms like GoogleAnalytics and Microsoft’s FastCounter Pro, these valuations may soon become far more sophisticated.