We view customers as ever-changing and multidimensional people who don’t have time to waste traveling between stores for the best deal. Thus, everything that touches the customer must be able to meet them at their convenience and location.
Whether that means making sure they have their name-brand liquid laundry detergent available at a great price every 34 days or that they visit the store 3 times per week – one large trip and two fill in shops. It’s all about providing what she needs when she needs it at a price she can afford. To help you accomplish this we focus on delivering relevant communication based on customer action, location, purchase history, interest, survey results, etc.
But that’s only step one. Another equally important step is how and where this information is presented to the customer. The information presentation needs to happen when she needs it and in a media that is easily accessible to her. That is why our smart shopping list crosses multiple medias – whether it’s Mobile, Email, SMS, In-Store display, the retailer’s web page or through gadgets on homepages such as iGoogle, MyYahoo or MSN.