Personal Preferences: Who Owns Your Browsing History?

Posted by on Aug 12, 2010 in Advertising, Blog | No Comments


Bynamite
is a start-up company out of San Francisco, and they’re in the business of managing something very personal to all of us; our browsing histories. As Google, Yahoo and Facebook, among others, continue to find ways to monetize information about the things you’re interested in, a debate has emerged over who these revenues should actually belong to. We consumers deserve some form of payment when information about our personal preferences is bought and sold! Or do we? After all, it’s your data…isn’t it? Give us your thoughts!

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